A redesign of the home for a Washington trail-race series — eleven races across a season, from a first 10K to a hundred miles of Cascade wilderness.
Designed and rebuilt in Next.js: a bold lime-and-forest brand, a scannable events board and a wild-trails mood — with registration handed off to the race platform.
Rainshadow Running puts on a family of trail races across Washington — the Cascades, the San Juan Islands and the high desert. The site's job is to help a runner find their distance and toe the line, and to rally people around trail stewardship.
It's a low-key, no-frills brand — beautiful courses, great volunteers, finish-line pizza — so the design had to feel wild and warm, never corporate.
Eleven events, several distances each, different statuses — all easy to read at a glance.
Each race carries a date, place, multiple distances, price and a status (open / lottery).
A lime-and-forest palette and big, confident type to match the mood of the mountains.
Sign-up lives on the race platform, so the site guides and hands off cleanly.
Trail advocacy and volunteering sit right next to the races, not buried away.
The heart of the site is a photo-led events grid. Every card shows status, date, location, the available distances and price, with a clear Register action — so a runner can scan the whole season and commit in seconds.
Two paired blocks carry the brand's values: a trail-stewardship call to action (work parties, donations, advocacy — lend a hand and earn your entry) and a short "who we are" that sets the low-key, serious-trails tone.
A bold lime-and-forest brand that matches the wildness of the trails.
A scannable events board — status, distances and price at a glance, clean hand-off to registration.
Trail stewardship built into the journey, not hidden.
Designed and shipped in Next.js — live and responsive.
The win was turning a lot of race data into something a runner reads like a map — pick a line, and go — while keeping the wild, low-key soul of the brand.
