Product designer with 8 years in design and 5+ in UX/UI. I work with complex interfaces — SaaS, CRM, web services and mobile apps — and I don't stop at mockups: I design the product and ship it live.
Based in Brașov, Romania. I work with founders and teams end to end — from the first discovery call to a product running in production.
I don't hand off a mockup and disappear. I take the product from UX to a live, responsive build — Next.js, TypeScript, Supabase. Nothing gets lost in translation between design and code, and launches happen weeks earlier.
I think in tokens, components and patterns. The design systems I build are made to last years — so adding a new feature doesn't mean rewriting everything. Less duplication, calmer handoffs, fewer surprises in production.
SaaS, CRM, dashboards, admin panels, configurators. I map the whole product by role and flow before touching pixels, so it stays coherent as it grows instead of turning into a pile of screens.
Discovery, UX, UI, front-end, deploy, QA — I can own the whole cycle. I also run my own products (Startlek, Wayly), so I know exactly what "shipped" costs and where projects usually break.
Figma Make, Claude, v0, Lovable — I use AI where it genuinely speeds things up: exploration, boilerplate, content, code. Faster delivery without cutting quality or shipping generic work.
I push back when something won't work, and I explain why in business terms — conversion, scope, effort. You get a designer who argues for the product, not just for the pixels.
Complex, role-based products — dashboards, admin panels and internal tools that stay usable at scale.
Marketing sites and high-converting landings — structure, visual design and branding built for the audience.
Catalogs, product configurators, cart and checkout flows designed around conversion and easy management.
Full UX/UI for iOS and Android — onboarding, core loops, paywalls and retention flows.
Tokens, component libraries and documentation that make a team ship consistently and fast.
Design → front-end → deploy. A real, working product on a modern stack, not a folder of screens.
Start from the problem, not the solution — business goals, users, roles and the flows that actually matter.
Architecture, user flows and wireframes, with a clear scope and what success looks like. No design without agreement.
Fast iteration from low-fi to pixel-perfect UI, assembled from a design system and ready to build from day one.
Front-end, deploy, QA and post-launch fixes — I stay until it's live and working, then iterate on real feedback.
Behind every interface I build there's a bigger story — forged in the mountains, on hitchhiking routes, and in constantly pushing past my own limits. I don't believe you can design a great product isolated in four walls.
It all started in Andrushivka, a small town in the Zhytomyr region, where I lived until I was 14. In 2015 I enrolled in an auto-mechanics college — four years that taught me how complex technical systems are built and how they actually work.
But the real spark was travel. In 2018 I hitchhiked for the first time and discovered the camp movement — East Coast Camp near Mariupol, then the "Vovcha Stezha" training in the Lviv region, and a hitchhiking leg from Kyiv to Kherson for the "Your Country" project. In 2019 I started a Computer Technologies degree, joined a "Building Ukraine Together" volunteer camp in Ostroh, and travelled on Erasmus+ exchanges to Romania, Turkey and Cyprus.
In 2019 running quietly turned from an activity into my whole lifestyle. The road wasn't smooth — I hit injury after injury, had to stop, analyse my mistakes, recover, and start again. Running taught me a discipline I later carried straight into designing complex products.
When the world locked down for COVID-19, I didn't stop — I hitchhiked across eastern and southern Ukraine, then moved to Lviv at the end of 2020. In 2021 I flew to Turkey and set myself a huge challenge: I walked the Lycian Way — 400 km solo, with a 25 kg pack.
Then I hitchhiked to attempt Mount Ararat — and turned back just 170 metres below the summit, with no crampons or mountaineering gear. A hard, honest lesson about preparation and reading risk. After a month volunteering in Lithuania, I ran my first classic road marathon (42 km) in October 2021.
Around 2021 I started, step by step, going deep into web design: landing pages first, then websites, then complex interfaces. Symbolically, one of my first large concepts was a platform for running events.
When the full-scale invasion began in 2022, the map of my life changed again. I evacuated to Ternopil, then settled in Ivano-Frankivsk — home for the next three years.
Living in Ivano-Frankivsk opened up the Carpathians, and my running finally became trail running. In 2023 I trained in the mountains systematically; in 2024 the distances got serious — my first mountain 30 km, then 60 km, and finally 80 km at Bukovyna Trail. When injuries forced a pause, I switched to the bike and kept "rolling out" long distances across the region.
I also went wide: rafting, kayaking and multi-day SUP trips down the Dniester, plus at least two full winter seasons on a snowboard and skis at Bukovel and Dragobrat. In 2025 I hit my endurance peak — I set out to run 100 km and went further, finishing my first 100-miler: 170 km in the mountains with nearly 10,000 m of elevation gain. Proof that human limits stretch a long way with a clear strategy and psychological resilience.
Trail running, road marathons, kilometres on the bike, rafting and kayaks, SUP, skis and snowboard — anything with movement, adrenaline and new places to explore. That's the energy that drives me, in life and in the interfaces I build.
All of it — travel, design and sport — finally turned into my own products, the ones I'm actively building right now.
A big ecosystem — an events calendar and marketplace for runners, athletes and organizers. I combined a product designer's expertise with a real runner's pain to build the tool the sports community actually needs.
View case →
A mobile app for exploring the world — my answer to all those years of hitchhiking and solo travel. A product that helps people discover new places and feel the spirit of real adventure, with a thoughtful, easy interface.
Open the app ↗I've moved to Brașov, surrounded by incredible mountains. It lets me train, run and draw energy from nature every day — while building my own projects and crafting digital products for clients around the world.
Complex systems, web services, SaaS, CRM and mobile apps — with a focus on analytics and real user experience.
From idea and market research to prototyping, testing and launch — the way I build Startlek and Wayly.
If you need a designer who thrives in uncertainty, brings serious self-discipline, and builds interfaces that solve real business and human problems — I'm in.
