A platform for sharing experiences and reviews and discussing specifications.
The interface of an online store combined with the functionality of a community — detailed catalog profiles, reviews and Q&A, without commerce.
Kaboom lets users explore detailed profiles of items, read and leave reviews, ask questions and discuss specifications.
The idea was to merge the clarity of an e-commerce catalog with the life of a community — the same rich item pages, minus the checkout.
Two mental models had to coexist without friction.
Users expect store-like structure: categories, families and detailed item pages.
Reviews, Q&A and discussion needed to feel active and easy to contribute to.
The old interface had problems with navigation and keeping users engaged.
A flexible component system was needed to simplify support and future growth.
Explored the existing interface and identified the navigation and retention problems to solve.
Designed a clear hierarchy: categories → families → item pages with specifications and reviews.
Built a flexible component system to simplify support and scaling, plus engagement mechanics — reviews, profiles and notifications.
Each item gets a store-quality page — specs, media and reviews — so users can evaluate confidently before joining a discussion.
Reviews, forum and profiles sit next to the catalog, so knowledge lives exactly where decisions happen.
A flexible UI-kit plus engagement mechanics (notifications, gamification) keep support simple and the community active.
A stylish, modern interface that users found genuinely easy to use.
Combines convenient cataloging with active discussion.
Users quickly find information, share experiences and interact with other enthusiasts.
Positive feedback from potential users for ease of use and a stylish, modern interface.
Pairing store-grade structure with community mechanics gave the product a distinct position — and a reason for people to come back.
