Back to all cases
AI · Web app

Selfie.ia — AI image generation

A web app for fast, convenient AI image generation from ready-made presets.

Mobile-first, with a high-quality interface as the product’s main advantage.

Role
Product Designer
Type
AI web app
Timeline
2026
Scope
Research · UX · UI · System
Selfie.ia — preview
01 — Context

Make generative AI feel effortless.

Selfie IA lets anyone generate images quickly using ready-made presets — no prompt engineering, no complexity. The product’s edge is a polished, delightful interface.

02 — Challenge

Power without the prompt anxiety.

Great AI output means nothing if the flow feels intimidating.

01

Convenience

Create a tool that makes image generation genuinely easy.

02

Mobile-first

Most users start on their phone; the experience has to shine there first.

03

UI as the advantage

A very high-quality interface is the main differentiator of the service.

03 — Process

Presets, adaptivity, polish.

Preset-first flow

Users start from a ready-made preset and adjust, removing the friction of writing prompts.

Adaptive design

Layouts account for every key scenario across screen sizes, mobile-first.

Craft

Invested in the details users touch most — upload, generation and result — to make the product feel premium.

Use presetUse preset
GenerationGeneration
Starting from a preset, then generating.
Preset settingsPreset settings
Tuning a preset.
04 — Key decisions

Where the quality shows.

Decision 01

Start from a preset

Presets give great results instantly; advanced settings stay available but never block the happy path.

Additional settingsAdditional settings
Advanced controls, kept optional.
Decision 02

Sweat the core moments

Upload → generate → result is where perceived quality lives, so those interactions got the most craft.

Make changesMake changes
Iterating on a result.
05 — Outcome

AI that feels like a product.

An adaptive design that takes into account all possible scenarios.

A pleasant, high-quality look that draws users into interaction.

Takeaway

Not a prompt box — a product.

Preset-first flows plus interface craft turned a complex model into something anyone can enjoy.